At Rusta, we want our customers to feel welcome, to be inspired and to find shopping with us fun. We make it easy for people to buy high-quality products at the best price and we have a broad product range that is centred around home living. We sell seasonal products, furnishings, DIY products and consumables, with products for both inside and outside the home. Our first store was opened in 1986 by entrepreneurs Anders Forsgren and Bengt-Olov Forssell, who are still the principal owners of the company today. Rusta currently has 90 stores in Sweden, 25 in Norway and 2 in Germany. During 2018 Rusta acquired the Finnish retail chain Hong Kong, which means that Rusta now operates on four markets – Sweden, Norway, Finland and Germany.
Our business model is based on simple operations, centralised purchasing without intermediaries and efficient distribution. Combined with our volume-based range and a clear customer offering, this enables us to keep prices low – something that has been our driving force ever since it all began back in 1986.