At Rusta, we make it easy to buy high-quality home and leisure products at the best prices. We offer our customers products within Seasonal Products, Home Decoration, Leisure & Do It Yourself and Consumables for anyone who wants to renew and refresh both inside and outside their homes.
The range is constantly renewed and adapted continuously according to trends and seasons. Rusta markets several of its own brands, in addition to familiar international brands.
Our business model is based on simple purchasing processes and avoiding expensive intermediaries. At the same time, Rusta works with a broad range in large volumes and efficient logistics, where we are our own importer, wholesaler, distributor and retailer.
The first store was opened in 1986 by entrepreneurs Anders Forsgren and Bengt-Olov Forssell, who are still the principal owners of the company. Rusta currently has 114 stores in Sweden, Norway and Germany.
At Rusta, we want our customers to feel welcome, to be inspired and to find shopping with us fun. Quite simply, we make it a little easier to buy high-quality products at the market’s best prices in Sweden, Norway and Germany.
The Rusta group's net sales for the 2014/2015* financial year amounted to SEK 3,591 million, which is an increase of 18 per cent compared with the previous year (SEK 3,035 million). This increase in sales breaks down into an increase of 7 per cent in like-for-like sales, with new stores accounting for 11 per cent of the increase.
The 2014/2015 financial year was an eventful one for Rusta, which approached the year with an ambitious agenda. Rusta entered onto the Norwegian market in October and this was preceded by the switch to a new business system, which is now fully operational across the entire chain. Both the Norwegian launch and the system switchover were successfully implemented according to plan. The construction of Rusta's new central warehouse in Norrköping was completed during the year and it came into operation in the autumn, securing capacity requirements for many years to come. Rusta has also carried out a complete overhaul of its existing stores throughout Sweden. This means we are now well equipped to respond to continued international expansion. The 2014/15 financial year saw the opening of five new stores in Sweden, as well as six stores in Norway. *The 2014/2015 financial year covers the period from May 2014 to April 2015.
In 2012, the founders of Rusta, Anders Forsgren and Bengt-Olov Forssell, handed over the running of the company to CEO Göran Westerberg, and the current management team at Rusta is:
Göran Westerberg – Chief Executive Officer Jaana Viertola-Truini – Chief Financial Officer Joakim Hammar – Business & Range ManagerLinda Estenthal, Chief Marketing Officer Anders Kind – Supply Chain Manager Mats Malmberg – Quality Manager Jozef Khasho – HR ManagerCarl Janzen – Chief Sales Officer
Anders Forsgren and Bengt-Olov Forssell are still the majority shareholders of Rusta, just as they have been ever since they founded it in 1986.
Rusta works towards the long-term aim of increasing awareness of social and environmental responsibility, both to ensure the high quality of our products, and at the same time to contribute to a more sustainable society.
Rusta works hard to ensure that all our suppliers and their employees have good working conditions. We have our own code of conduct that is signed by all our suppliers, and we have our own inspectors in Asia who monitor and verify compliance with the code. The inspectors can make unannounced visits to factories where our products are manufactured. The code of conduct covers issues such as: • Legal requirements • Child labour • Safety • Employment law issues • Work environment • Environment • Treatment of animals • Compliance and inspection Rusta also has clear requirements in terms of the content, design and life span of our products. We do not use any CITES-listed raw materials and we comply with all applicable legislation (such as CE marking, REACH, WEEE and RoHS). At Rusta, we see sustainability as an ongoing task, where we gradually and tirelessly continue our work on social and environmental issues. We know that together we can make a difference.
In order to be able to offer the best prices on the market, Rusta's efficient logistics chain is a prerequisite. Rusta works with central purchasing direct from the manufacturers. The hub of our logistics chain is our new distribution centre in Norrköping, which was constructed in 2015.
On an average day, around 1,700 store pallets are picked at Rusta's warehouse in Sweden. In addition, orders are picked and distributed for home delivery for 400 private customers. Around 1,500 pallets arrive via trucks from Swedish and European suppliers, and up to 40 containers from Asia are emptied.
Rusta's continued dramatic expansion requires further expanded logistics capacity. In order to meet future requirements, Rusta decided a year ago to expand the new warehouse in Norrköping with a further 46,000 m2, which will be ready for use in December 2018.
Brief facts about the distribution centre in Norrköping:
Rusta has 100 stores and more than 1,700 employees spread across six countries. Together, we serve around 75,000 customers every day. We always strive to be an inclusive company and our employees are representative of the wider community in the markets on which we operate. Differences create opportunities, and diversity is a key asset for Rusta's continued development.
Rusta's business is evolving all the time, as is our range. So working for Rusta is never dull, wherever you work in the organisation – in one of our stores, at our warehouse or at one of our offices. There are great opportunities for you to develop and thrive as a Rusta employee. We have a flat organisational structure and everyone has the opportunity to get involved and influence the shape and development of Rusta. We are looking for colleagues who thrive in a changing environment and who are driven, with high aspirations. Our values here at Rusta are Simplicity, Courage, Commitment and Togetherness; values that act as a guide and a compass in our day-to-day work.